Costco Flyer - 07/01-08/31/2020 (Page 14)

according to podcast podcast listeners listen to an average of five different shows per week for your business by damon brown ones launching every week podcasts may also be the best way to specialized-making it easier to attract stellar casting podcasting is a great small business whether you decide to be a guest or listen to content most relevant to your ideal customer if you are pitching yourself as a guest write a short query to the podcast host to share and how it is relevant to their new product or news hook in your pitch the host's contact information is usually available on the podcast website use a service that will handle all the tech- nical details “ask other podcasters if they'll talk to you about their experiences," francis really clear about what kind of show you want it to be and how much time and money you're willing to put into making that happen." photo courtesy of linkedin you and speaker and coach his latest book is bring your worth start small "there are many stories of passionate new podcasters jumping into production launching immediately and trying to publishing and eventually stop," says based custom podcasting producer before you decide to launch so that you can determine how much time each episode takes to produce.” skip the fancy equipment and try out your podcast idea using a headset and make money your business can still pull in money “work on making a podcast for your audience for your podcast,” pratt says should eventually be able to find ways to monetize it." in potential customers to your services "your podcast can absolutely be part of your revenue stream," francis says “although how you go about that may before you start according to meagan francis formats seem to work best? what topic areas appeal to you? are the podcasts doing ads? are they doing them well? who is producing the shows you like best? are they being done in-house or outside? from an expert to troubleshoot early on with the format and finding a good audio engineer are all ways to help keep costs down later.-db