Costco Flyer - 01/01-02/28/2022 (Page 30)

nosugar suga nosugar nosugar keto krax keto krax keto krax keto krax rad woodgate is a man on a mission after hitting it big in the health and wellness industry right out of university neur now has his sights set on helping people lead better lives with no sugar food business he founded in 2018 ing annual revenue of nearly $200 million from sales of 30-plus products in 70 countries "our numbers are truly mind-boggling," “retailers have our products in their keto and we belong in all of them.” sugar-free born from woodgate's belief in the bene- that processed sugar is as bad for human lineup of keto products-from snack bars and cereal-are made using quality low-carb high-fat ingredients and natural sweeteners like erythritol in place of refined sugar “our core principle is to never use sugars to make our products taste good,” says wood- truth about sugar is that it increases the risk and even affects brain health.” woodgate launched the company's first product- no sugar keto bars-in 2018 on reaches more than 6 million households across canada "that gave us a real boost and a lot of free advertising from word of mouth.” united states ucts launched in costco and other major food company had sold more than 100 million bars and 400 million bombs to more than 1 million brands in north america numbers ntinued to climb in 2021 with the addition of a dozen new keto items- ice cream-and worldwide expansion continued on page 29