Costco Flyer - 10/01-11/30/2021 (Page 121)

edge of tomorrow harry's co-founders offer members an upgrade to the shaving status quo by julie kendrick was stuck in his local drugstore find anyone to open the case," he says expensive.” he called his friend jeff raider described that frustrating purchase experi- around the idea of a brand that offered high-quality razor blades at a great value learned that weren't alone in wishing there were an easier way to get a decent two years later the two men had plenty of solid busi- ness expertise to fuel their big idea and get raider has an mba from the wharton designer eyewear company warby parker but in addition to those serious regular-guy faces that need to be shaved their everyday experience was just as much the fuel for their company's vision viding inspiration as they built a business plan and secured initial investors “we weren't shaving experts-we were just normal guys who had the same experi- ence as millions of others and who wanted to do things differently," says raider "harry's today looks very different than it did when we launched," he continues we'd seen a clear opportunity to improve